Brand
A brand is not embodied in a logo and color palette alone; a brand is a personality that encompasses all aspects of a design. Whether that brand is whimsical and childish like Ben & Jerry's or professional and trustworthy like Liberty Mutual, it's essential that the brand's identity be reinforced through visual design, content, and interaction.I have experience distinguishing, applying, and constructing brands to dovetail with various designs.
Experience
Similar to a ride at Disney World, a website or app must provide a seamless experience for its audience in order to be successful.Like a park map, an interface needs to be clearly marked, communicating where the user is now and how to find what they need. Like a line for an attraction, loading time must be minimized. Like a ride's seat harness, a site's controls must be intuitive and foolproof. And finally, like a ride, a site must provide a delightful experience without exposing its gears or encountering errors.
I take pride in designing, not just to create aesthetic pleasure, but also to create experiential pleasure.
Code
To ensure this seamless experience for the users — and my coworkers — I take a proactive role in coding. I design my code to be flexible, fast, and cross-browser compatible.As widescreen monitors grow in resolution and mobile device sales soar, the web is no longer 1024x768. Further, mobile devices are often used with minimal reception, so websites and apps must evolve to deliver data faster and with fewer server queries, which means that images should be replaced with CSS whenever possible. Finally, most modern browsers have relatively similar CSS support, but with IE's flawed implementation of CSS and it's reign over half of the browser market, CSS is still a tricky puzzle. I find myself attracted to these problems, because the process of figuring them out feels like working through a sudoku puzzle — it's exercise for my left hemisphere — and ultimately, I love the achievement of solving them.